Nielsen found that sports sponsorships drove an average 10% lift in purchase intent among the fanbase.
This report examined the global consumer shifts over the last two years and its impact on sports sponsorship models and content distribution. Nielsen Sports monitor 15,000 teams, leagues and events crossing over 150,000 brands while tracking over 170,000 sponsorship deals.
This highlights the tangible impact of sponsorship on consumer behavior and underscores the value of investing in sports partnerships as an effective marketing strategy to drive brand affinity, loyalty, and ultimately, sales.
