2021 saw a 146% year-over-year rise in unbundled sponsorship investment in women's sports (UEFA, FIFA, World Rugby).
This report examined the global consumer shifts over the last two years and its impact on sports sponsorship models and content distribution. Nielsen Sports monitor 15,000 teams, leagues and events crossing over 150,000 brands while tracking over 170,000 sponsorship deals.
The exponential growth in women's sports sponsorship signifies the increasing recognition and value of women's sports as a viable marketing platform. Brands can now tap into a previously untapped consumer base, effectively expanding their reach and diversifying their sponsorship portfolio to drive meaningful connections with audiences.
