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A site that loads in one second has a conversion rate three times higher than one that loads in five seconds.
Portent: Site Speed is (Still) Impacting your Conversion Rate 2022
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Publish year:
2022

Report Methodology

Portent analyzed data from 20 websites and 27,000 landing pages. They measured over 100 million page views from 5.6 million sessions across B2B lead generation and B2C e-commerce.

Why it Matters

A fast loading website is crucial for maximizing conversions. The statistic reveals that users are more likely to stay engaged and complete desired actions on a site that loads quickly. A delay of just a few seconds can significantly impact user experience and potentially lead to lower conversion rates, highlighting the importance of optimizing website loading times.

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