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4.6% was the median landing page conversion rate across all industries.
Unbounce: 2021 Conversion Benchmark Report
View Statistic Source, Methodology, And Link
Publish year:
2021

Report Methodology

Unbounce used machine learning to analyze more than 33 million conversions across 44 thousand landing pages built on its platform.

Why it Matters

The statistic of a 4.6% median landing page conversion rate across all industries matters because it highlights the challenges businesses face in successfully turning website visitors into customers. It emphasizes the need for businesses to optimize their landing pages to improve conversion rates and generate more sales or leads.

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