32% of consumers say they’re likely to engage with in-store experiential moments.
Forrester Consulting conducted the study on behalf of Shopify. The survey covered consumers and businesses in Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States. The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least $500,000 in annual online revenue.
The statistic of 32% of consumers being likely to engage with in-store experiential moments matters because it highlights the growing importance of creating unique and interactive experiences for customers. By offering engaging and memorable experiences, businesses have a higher chance of capturing consumer attention, increasing brand loyalty, and driving sales.
