34% of consumers are likely to engage with appointment shopping in 2022.
Forrester Consulting conducted the study on behalf of Shopify. The survey covered consumers and businesses in Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States. The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least $500,000 in annual online revenue.
The statistic that 34% of consumers are likely to engage with appointment shopping in 2022 matters because it highlights a growing trend in consumer behavior. Appointment shopping allows for personalized and efficient experiences, minimizing crowds and wait times. Businesses should consider implementing this approach to cater to customers' preferences and enhance overall satisfaction.
