At the time of the survey, 32% of brands say they’ll be establishing or expanding their use of pop-up and in-person experiences in the next year.
Forrester Consulting conducted the study on behalf of Shopify. The survey covered consumers and businesses in Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States. The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least $500,000 in annual online revenue.
The statistic of 32% of brands planning to establish or expand their use of pop-up and in-person experiences is significant because it indicates a growing trend in the importance of physical interactions in the digital age. This shift reflects the recognition that immersive experiences have a unique power to engage consumers and create memorable connections, ultimately driving brand loyalty and long-term business success.
