At the time of the survey, 81% of brands plan to either increase or maintain investment in livestream selling to drive sales over the next 12 months.
Forrester Consulting conducted the study on behalf of Shopify. The survey covered consumers and businesses in Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States. The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least $500,000 in annual online revenue.
The statistic of 81% of brands planning to invest or increase investment in livestream selling is significant as it highlights the growing importance of this marketing strategy. Livestream selling offers businesses an engaging and interactive way to connect with consumers and drive sales. This statistic emphasizes that brands recognize the potential of livestream selling to enhance customer experience and boost revenue in the coming year.