69.8% of Google searches are for search terms with 4 words or fewer. 31.6% of searches are for terms with under 2 words
Semrush took an anonymous sample of 20,000 unique users (user IDs) evenly spread across desktop and mobile. The data was from May 2022 from searches made on desktop and mobile in the U.S. The dataset included 308,978 unique search queries for desktop and 146,390 for mobile, which came to a total of 609,809 unique search actions.
This statistic matters as it highlights the importance of using concise and targeted keywords in digital marketing strategies. With the majority of Google searches being for shorter search terms, marketers need to focus on optimizing their content to align with these search queries. This can help improve visibility and better meet the needs of online users seeking quick and specific information.
