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The study found no correlation between page loading speed (as measured by Alexa) and first page Google rankings.
Backlinko: Search Engine Ranking Study
View Statistic Source, Methodology, And Link
Publish year:
Updated 2020

Report Methodology

Backlinko analyzed 11.8 million Google search results to discover which factors correlate with first page search engine rankings. The original publish date is unclear but the page has updated in 2020.

Why it Matters

This statistic matters because it challenges the widely held belief that faster page loading speed leads to better Google rankings. It suggests that other factors, such as content relevance and user engagement, play a bigger role. It highlights the need for comprehensive SEO strategies to improve search engine rankings and emphasizes the importance of optimizing content quality alongside website performance.

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