95% of respondents say AI tools reduce the need to hire additional marketing headcount.
The report used a custom-designed survey of a random sample of small businesses in the U.S. and Canada. Respondents included those who use AI marketing tools and those who do not. The questions tapped into the familiarity, adoption, and benefits of AI marketing tools. 401 people working for companies with between 2 and 99 employees and who spend at least 500USD/CAD on digital marketing per year responded.
The statistic of 95% of respondents saying that AI tools reduce the need for more marketing staff is significant because it highlights the growing impact of artificial intelligence in the field. With AI streamlining and automating marketing tasks, businesses can save costs and resources while achieving efficient and effective marketing strategies, making it a transformative technology that enhances productivity and competitiveness.
