46% of people think AI tools will create new marketing jobs.
The report used a custom-designed survey of a random sample of small businesses in the U.S. and Canada. Respondents included those who use AI marketing tools and those who do not. The questions tapped into the familiarity, adoption, and benefits of AI marketing tools. 401 people working for companies with between 2 and 99 employees and who spend at least 500USD/CAD on digital marketing per year responded.
The statistic matters because it reveals that nearly half of the population believes that artificial intelligence tools will bring about new job opportunities in the marketing industry. This optimism highlights the potential of AI to augment human capabilities and create novel roles, fostering innovation and adaptability in the evolving job market.
