51% of small businesses say a limited budget is their biggest marketing obstacle.
The report used a custom-designed survey of a random sample of small businesses in the U.S. and Canada. Respondents included those who use AI marketing tools and those who do not. The questions tapped into the familiarity, adoption, and benefits of AI marketing tools. 401 people working for companies with between 2 and 99 employees and who spend at least 500USD/CAD on digital marketing per year responded.
The statistic of 51% of small businesses citing a limited budget as their biggest marketing obstacle highlights the significant financial constraints faced by these enterprises. This statistic matters because it underscores the need for resourceful, cost-effective marketing strategies to help small businesses overcome this challenge and generate growth despite financial limitations.
