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Statistic
Over 1 billion Instagram Reels are shared every day through DMs.
Meta: October 2022 Earnings Call
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Publish year:
2022

Report Methodology

This is Meta's public earnings call from October 2022.

Why it Matters

The statistic of over 1 billion Instagram Reels shared daily highlights the immense popularity and influence of this feature. It signifies the widespread reach and engagement potential for creators, brands, and individuals on the platform. This statistic is important because it underscores the significant role Instagram Reels plays in shaping digital culture and communication, capturing the attention of a vast audience.

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