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Home /
Report
Semrush: Instagram Reels are a Win For Any Business
Semrush analyzed 820K Instagram posts from public business accounts between January 1, 2022 and August 4, 2023.
Publish year:
2023
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Report's Top Statistics
Instagram Reels outperformed other content types in engagement, being 59% better than Carousels and 75% better than Images.
Semrush: Instagram Reels are a Win For Any Business
Social media
Instagram Reels
Reels attracted 18% more impressions than Carousels and 41% more impressions than Image posts
Semrush: Instagram Reels are a Win For Any Business
Social media
Instagram Reels
Reels earned more likes and saves than any other content type on Instagram for accounts of all sizes
Semrush: Instagram Reels are a Win For Any Business
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The number of Reels being posted surged from 508 in January 2022 to 18,950 in July 2023. This is a staggering 10081% growth.
Semrush: Instagram Reels are a Win For Any Business
Social media marketing
Instagram Reels
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