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Statistic
Reels attracted 18% more impressions than Carousels and 41% more impressions than Image posts
Semrush: Instagram Reels are a Win For Any Business
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

Semrush analyzed 820K Instagram posts from public business accounts between January 1, 2022 and August 4, 2023.

Why it Matters

The fact that Instagram Reels garnered 18% more impressions than Carousels and a remarkable 41% more impressions than Image posts underscores their exceptional visibility and reach. These statistics emphasize Reels' capacity to capture the audience's attention and leave a more significant footprint in the digital landscape, making them invaluable for businesses seeking greater exposure.

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