Google Shopping and Facebook are used in tandem by almost 46% of marketers regardless of their industry or size of their product catalogN
The data was drawn from over 50k feeds from shops with various catalog sizes – starting from 500 products, up to stores advertising 200k+ products. This study took over 16k shops into account, spanning over 20 different eCommerce sectors. 300 different advertising channels were included in this report. Google Shopping, Facebook, and custom channels accounted for over 50% of data samples. This means the reports likely have a heavy bias towards PPC platforms. The remaining samples include channels like TikTok, Bing, eBay, and Snapchat. This study collected data from 60 countries in total. 27.4% of feeds were taken from the US, 57.4% from European countries, and the remaining 15.2% were gathered from the rest of the world.
The statistic that nearly 46% of marketers use both Google Shopping and Facebook, irrespective of their industry or product catalog size, underscores the versatility and effectiveness of these platforms. This data highlights the universal appeal of this marketing combination, showcasing its ability to drive results for businesses across various sectors and sizes. It emphasizes the significance of a cross-platform strategy for reaching diverse audiences and maximizing online product promotion.
