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Report

33 Seconds: A Window on Net Culture

33 Seconds conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and then transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream in areas from fashion to transport,.

Publish year:

2023

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Report's Top Statistics

43% of millennials have made “substantial changes to their lifestyle” related to sustainability.

33 Seconds: A Window on Net Culture

77% of Gen-Z buy second-hand and vintage clothes

33 Seconds: A Window on Net Culture

19% of Gen Z find it very desirable to own a nice car.

33 Seconds: A Window on Net Culture

47% of U.S. consumers are very engaged in climate-related issues, compared to 23% of the U.K.

33 Seconds: A Window on Net Culture

96% of Gen Z and Millennials say cost of living is stopping them from buying sustainably,

33 Seconds: A Window on Net Culture

53% of Millennials and Gen-z will prioritize money-saving options over environmentally friendly and sustainable alternative.

33 Seconds: A Window on Net Culture

52% percent of Millennials would buy less of a brand and have negative feelings if it was found to be greenwashing.

33 Seconds: A Window on Net Culture

34 percent of Gen Z and 47 percent of Millennials view fast fashion brands positively.

33 Seconds: A Window on Net Culture

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