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Statistic
53% of Millennials and Gen-z will prioritize money-saving options over environmentally friendly and sustainable alternative.
33 Seconds: A Window on Net Culture
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

33 Seconds conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and then transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream in areas from fashion to transport,.

Why it Matters

The statistic matters because it highlights a concerning trend among younger generations. Choosing money-saving options over environmentally friendly alternatives could hinder progress in addressing urgent global challenges like climate change. Encouraging sustainable choices and raising awareness about the long-term benefits of prioritizing the environment is crucial for a sustainable future.

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