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Statistic
19% of Gen Z find it very desirable to own a nice car.
33 Seconds: A Window on Net Culture
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

33 Seconds conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and then transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream in areas from fashion to transport,.

Why it Matters

The statistic matters because it sheds light on the changing priorities and values of Gen Z, placing less emphasis on material possessions like flashy cars. This shift could indicate a greater focus on sustainability, affordability, or a growing preference for alternative modes of transportation. It reflects how this generation is redefining success and challenging traditional notions of status symbols.

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