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Statistic
43% of millennials have made “substantial changes to their lifestyle” related to sustainability.
33 Seconds: A Window on Net Culture
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

33 Seconds conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and then transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream in areas from fashion to transport,.

Why it Matters

The statistic highlights the growing concern for sustainability among millennials. With almost half of this generation making substantial changes to their lifestyle, it signifies a shift towards a more sustainable and environmentally-friendly future. This statistic matters as it indicates a collective effort by millennials to address pressing environmental issues and create lasting positive change for the planet.

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