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Home /
Report
Biteable: The State of Video Marketing in 2021
Biteable surveyed 694 marketers and small business owners using SurveyMonkey Audience.
Publish year:
2021
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Report's Top Statistics
60% of businesses use video as a marketing tool.
Biteable: The State of Video Marketing in 2021
Video marketing
Marketing
36% of marketers make videos a few times a week.
Biteable: The State of Video Marketing in 2021
Video marketing
14% of marketers make videos every day.
Biteable: The State of Video Marketing in 2021
Video marketing
94% of marketers who use video plan to continue.
Biteable: The State of Video Marketing in 2021
Video marketing
Marketing
32% of businesses use video for sales.
Biteable: The State of Video Marketing in 2021
Sales
29% of businesses use video in their administration and operations messages.
Biteable: The State of Video Marketing in 2021
Video marketing
27% of businesses use video in their human resources messages.
Biteable: The State of Video Marketing in 2021
HR
19% of businesses use video in their customer support messages.
Biteable: The State of Video Marketing in 2021
Customer service
61% of marketers see video as a "very important or extremely important" part of their marketing strategy.
Biteable: The State of Video Marketing in 2021
Video marketing
74% of marketers say video has a better return on investment than static imagery.
Biteable: The State of Video Marketing in 2021
Video marketing
81% of marketers say their videos perform better with music.
Biteable: The State of Video Marketing in 2021
Video marketing
Facebook is the most popular (75%) social channel for marketers to post videos, followed by YouTube (70%), and Instagram (58%).
Biteable: The State of Video Marketing in 2021
Video marketing
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