38% of consumers require at least a 4-star average rating to consider engaging with a business.
The survey was conducted by Survey Monkey Audiences from October 9–October 21, 2020 in the US. It spoke to 1,543 consumers (age 18–99+, all regions), 455 SMB owners or managers, and 378 enterprise business leaders in businesses with a local presence.
This emphasizes the critical role that star ratings play in influencing consumer behavior and underscores the importance for businesses to maintain positive online reputations. Striving for higher ratings can enhance customer trust and attract more potential customers.
