The factors consumers say are most important when choosing a local business are: Location (61%), price or promotions (55%), personal recommendation (50%), reviews (41%).
The survey was conducted by Survey Monkey Audiences from October 9–October 21, 2020 in the US. It spoke to 1,543 consumers (age 18–99+, all regions), 455 SMB owners or managers, and 378 enterprise business leaders in businesses with a local presence.
Understanding these preferences empowers businesses to tailor their strategies, emphasizing convenient locations, competitive pricing, and cultivating positive reviews and word-of-mouth recommendations to attract and satisfy their target audience.
