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Statistic
47% of people agree they are willing to pay more at a business with higher reviews. 28% of people are neutral and the rest disagree.
Podium: Responding to Reviews Matters
View Statistic Source, Methodology, And Link
Publish year:
2021

Report Methodology

The survey was conducted by Survey Monkey Audiences from October 9–October 21, 2020 in the US. It spoke to 1,543 consumers (age 18–99+, all regions), 455 SMB owners or managers, and 378 enterprise business leaders in businesses with a local presence.

Why it Matters

This finding underscores the potential financial benefits for businesses with positive online reputations, motivating them to prioritize customer satisfaction and cultivate positive online customer reviews to attract price-sensitive consumers.


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