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The number of Reels being posted surged from 508 in January 2022 to 18,950 in July 2023. This is a staggering 10081% growth.
Semrush: Instagram Reels are a Win For Any Business
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Publish year:
2023

Report Methodology

Semrush analyzed 820K Instagram posts from public business accounts between January 1, 2022 and August 4, 2023.

Why it Matters

The surge in the number of Reels posted, from a mere 508 in January 2022 to a staggering 18,950 in July 2023, signifies a phenomenal 10081% growth. This statistic underscores the exponential rise in the popularity and adoption of Instagram Reels, highlighting their pivotal role in reshaping the digital content landscape and offering businesses unparalleled opportunities for engagement and visibility.

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