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Home /
Report
Gallup: State of the American Consumer 2014
The report includes data from Gallup's ongoing study of U.S. consumers from 2008 through 2014.
Publish year:
2014
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Report's Top Statistics
Fully engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer.
Gallup: State of the American Consumer 2014
E-commerce
Churn rate
Actively disengaged customers represent a 13% discount in terms of share of wallet, profitability, revenue, and relationship growth over the average customer.
Gallup: State of the American Consumer 2014
Churn rate
E-commerce
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