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Fully engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer.
Gallup: State of the American Consumer 2014
View Statistic Source, Methodology, And Link
Publish year:
2014

Report Methodology

The report includes data from Gallup's ongoing study of U.S. consumers from 2008 through 2014.

Why it Matters

The statistic matters because it highlights the significant impact that customer engagement has on a business's financial success. By actively engaging customers, companies can increase their share of wallet, profitability, revenue, and overall relationship growth. This underscores the importance of implementing effective strategies to engage and retain customers, ultimately driving business growth and success.

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