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Lead generation

11+ lead generations statistics (with sources) to see how your team stacks up

July 20, 2023

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Duncan Elder

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Lead generation

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Lead generation is essential to growing sales and your business. But it's also consistently ranked as one of the top challenges facing sales and marketing teams. In this article, we'll look at the top lead generation statistics so you can see how your business or team stacks ups.

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Lead generation

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29% of marketers use a website to attract and convert leads.

Hubspot: The State of Marketing 2023

Lead generation

36% of sales reps spend the majority of their time generating leads.

Pipedrive: State of Sales 2020-2021

68% of branded communities say community has helped create new leads.

Vanilla Forums: Online Communities: The Benefits and Impacts on Organizations 2019

Online communities

51% of salespeople regularly, usually or always struggle to find leads.

Pipedrive: State of Sales 2020-2021

The top challenges facing marketers are: generating leads and traffic (19%), hiring top talent (18%), having to pivot strategy due to major events (17%), training your team (17%), and keeping up with trends (17%).

Hubspot: The State of Marketing 2023

The top time-intensive tasks marketers automate are: messaging leads or customers, sharing customer or lead information with their team, copying and pasting data, and keeping up with meetings, events, and appointments.

Zapier: The ROI of marketing automation

46% of sales professionals say most of their time is spent lead prospecting.

Pipedrive: State of Sales 2020-2021

The most important metrics to measure a content strategy are sales (40% chose this answer), web traffic (32%), social engagement (30%), conversion rate (29%), social media audience growth (27%, lead generation (27%).

Hubspot: The State of Marketing 2023

76% of top performers always perform research before reaching out to prospects.

LinkedIn: State of Sales Report 2022

69% of buyers have accepted phone calls from new providers in the last year.

Rain: Top Performance in Sales Prospecting

27% of sellers say that making phone calls to new contacts is either very or extremely effective.

Rain: Top Performance in Sales Prospecting

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