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Actively disengaged customers represent a 13% discount in terms of share of wallet, profitability, revenue, and relationship growth over the average customer.
Gallup: State of the American Consumer 2014
View Statistic Source, Methodology, And Link
Publish year:
2014

Report Methodology

The report includes data from Gallup's ongoing study of U.S. consumers from 2008 through 2014.

Why it Matters

This statistic matters because it highlights the significant impact of actively disengaged customers on a business's financial performance and customer relationships. With a 13% discount in share of wallet, profitability, revenue, and relationship growth, businesses need to prioritize customer engagement strategies to mitigate this negative impact and maximize their overall success.

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