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Cold email

10+ Cold Email Statistics to Generate More Responses (and Sales)

June 21, 2023

,

by

Duncan Elder

Learn all you need to optimize your next outreach campaign.

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Cold email

Statistics

Cold email is an inevitable part of the sales process. It can be tough to master and they'll be plenty of times when you don't receive a reply. But, it's low costs and it can be effective. Learn how to do outreach right with these cold email statistics.

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Cold email

Statistics

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Outreach emails with long subject lines get 24.6% more responses than emails with shorter subject lines

Backlinko: Email Outreach Study

8.5% of outreach emails receive a response.

Backlinko: Email Outreach Study

82% of buyers look up providers on LinkedIn before replying to outreach.

Rain: Top Performance in Sales Prospecting

Emails with personalized body copy get 32.7% more responses than those that are unpersonalized

Backlinko: Email Outreach Study

80% of buyers prefer to be contacted by sellers by email.

Rain: Top Performance in Sales Prospecting

71% of buyers want to hear from sellers when they are looking for new ideas.

Rain: Top Performance in Sales Prospecting

5% of sellers say that sending bulk emails is effective.

Rain: Top Performance in Sales Prospecting

82% of buyers accept meetings with sellers who reach out.

Rain: Top Performance in Sales Prospecting

Sending multiple emails to the same contact generates 2x more responses

Backlinko: Email Outreach Study

Sending an email to several contacts results in a 93% higher response rate than messages sent to a single contact

Backlinko: Email Outreach Study

More Topics Related to

Cold email

Email marketing

E-commerce email marketing

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