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Home /
Report
Wyzowl: Testimonial Statistics
Wyzowl surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews.
Publish year:
2020
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Report's Top Statistics
79% of people have watched a video testimonial to find out more about a company, product or service.
Wyzowl: Testimonial Statistics
Testimonials
9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.
Wyzowl: Testimonial Statistics
Testimonials
95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.
Wyzowl: Testimonial Statistics
Testimonials
37% of people believe testimonial videos are effective because they’re more authentic than a business’ own pitch.
Wyzowl: Testimonial Statistics
Testimonials
47% of people say testimonial videos are effective because they help visualise how a product or service actually works.
Wyzowl: Testimonial Statistics
Testimonials
39% of people say testimonial videos are effective because they help illustrate the impact a product or service can have on their life.
Wyzowl: Testimonial Statistics
Testimonials
42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.
Wyzowl: Testimonial Statistics
Testimonials
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Customer Feedback
Online Reviews
Word of mouth