In a survey of 250 marketers who use automation, 50% say they use it daily, 33.2% use it sometimes, and 16.8% use it on and off.
Zapier conducted two surveys to gather data on automation usage and workflow automation tools. The first survey involved 2,000 knowledge workers from businesses with less than 250 employees, with 178 respondents identifying as marketers. The second survey included 1,500 knowledge workers from small-to-medium-sized businesses across various fields, with 250 respondents being marketers. Both surveys had random, voluntary, and anonymous responses. Additionally, Zapier created a quiz on task automation, which was taken by 622 marketers between September 2021 and early August 2022.
The majority of marketers have integrated automation into their daily work routine, indicating its widespread adoption and effectiveness in streamlining tasks and increasing efficiency. This statistic highlights the importance of automation as a valuable tool for marketers to save time and optimize their workflows.