87% of marketers who use automation daily are likely to use it in their next job, 73% of marketers who use automation less frequently will continue using it, and 64% of marketers who use automation on-and-off will use it in their next job.
Zapier conducted two surveys to gather data on automation usage and workflow automation tools. The first survey involved 2,000 knowledge workers from businesses with less than 250 employees, with 178 respondents identifying as marketers. The second survey included 1,500 knowledge workers from small-to-medium-sized businesses across various fields, with 250 respondents being marketers. Both surveys had random, voluntary, and anonymous responses. Additionally, Zapier created a quiz on task automation, which was taken by 622 marketers between September 2021 and early August 2022.
Marketers who utilize automation on a daily basis are highly inclined to continue using it in their future roles, demonstrating the long-term benefits and impact of automation. This statistic emphasizes the positive experiences and outcomes associated with automation, reinforcing its value as an essential skillset for marketers to stay competitive in their careers.
