The personal benefits of automation cited by marketers are: feeling less burnout at work (48.8%), improved mood and overall happiness (37.2%), and reduced stress (34.8%).
Zapier conducted two surveys to gather data on automation usage and workflow automation tools. The first survey involved 2,000 knowledge workers from businesses with less than 250 employees, with 178 respondents identifying as marketers. The second survey included 1,500 knowledge workers from small-to-medium-sized businesses across various fields, with 250 respondents being marketers. Both surveys had random, voluntary, and anonymous responses. Additionally, Zapier created a quiz on task automation, which was taken by 622 marketers between September 2021 and early August 2022.
Automation significantly contributes to reducing work-related burnout among marketers. This statistic demonstrates the positive effect of automation on personal well-being, emphasizing its role in alleviating stress and improving overall happiness. Marketers who utilize automation can achieve a healthier work-life balance, resulting in higher job satisfaction and improved mental well-being.
