The top five reasons marketers use automation are: save time, increase productivity, improve organization, help them compete with larger companies, and free up time for more creative tasks.
Zapier conducted two surveys to gather data on automation usage and workflow automation tools. The first survey involved 2,000 knowledge workers from businesses with less than 250 employees, with 178 respondents identifying as marketers. The second survey included 1,500 knowledge workers from small-to-medium-sized businesses across various fields, with 250 respondents being marketers. Both surveys had random, voluntary, and anonymous responses. Additionally, Zapier created a quiz on task automation, which was taken by 622 marketers between September 2021 and early August 2022.
Marketers rely on automation primarily to save time and enhance productivity, enabling them to focus on more strategic and creative aspects of their work. This statistic underscores the significant role automation plays in optimizing marketing efforts, allowing professionals to maximize their output and achieve better results within limited time frames.
