The professional benefits of using automation cited by marketers are: increased confidence at work (34.8%), received a raise (34.4%), and reduced errors at work (33.2%)
Zapier conducted two surveys to gather data on automation usage and workflow automation tools. The first survey involved 2,000 knowledge workers from businesses with less than 250 employees, with 178 respondents identifying as marketers. The second survey included 1,500 knowledge workers from small-to-medium-sized businesses across various fields, with 250 respondents being marketers. Both surveys had random, voluntary, and anonymous responses. Additionally, Zapier created a quiz on task automation, which was taken by 622 marketers between September 2021 and early August 2022.
Automation not only improves efficiency but also has a direct impact on marketers' professional growth. This statistic reveals that automation empowers marketers, leading to increased confidence, recognition, and higher earning potential. It highlights the correlation between automation adoption and career advancement, making it an essential factor for marketers seeking to excel in their roles.
