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Statistic
82% of buyers look up providers on LinkedIn before replying to outreach.
Rain: Top Performance in Sales Prospecting
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Publish year:
Unknown

Report Methodology

RAIN Group used data from 488 B2B buyers representing $4.2 billion in purchases across 25 industries as well as 489 sellers.

Why it Matters

This statistic matters because it highlights the increasing importance of maintaining a professional online presence on LinkedIn. For businesses and professionals, having a well-curated LinkedIn profile is crucial for building credibility, establishing connections, and ultimately increasing the likelihood of receiving positive responses to outreach efforts from potential buyers.

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