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Statistic
82% of buyers accept meetings with sellers who reach out.
Rain: Top Performance in Sales Prospecting
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Publish year:
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Report Methodology

RAIN Group used data from 488 B2B buyers representing $4.2 billion in purchases across 25 industries as well as 489 sellers.

Why it Matters

The statistic of 82% of buyers accepting meetings with sellers who reach out is significant as it emphasizes the importance of proactive sales strategies. It showcases that a strong outreach can successfully engage potential customers and create opportunities for meaningful conversations, leading to potential sales. This statistic highlights the value of proactive and assertive sales efforts in building relationships and closing deals.

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