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Statistic

87% of U.S. consumers say they watch YouTube, making it the biggest streaming platform.

Pixability: How We Watch Now 2022

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Publish year:

2022

Report Methodology

Pixability conducted an online survey of consumers across the U.S.

Why it Matters

The statistic matters because it highlights the immense popularity and influence of YouTube among U.S. consumers. With 87% of the population engaging with YouTube, it has become a crucial platform for businesses, content creators, and advertisers to reach a wide audience, making it a significant player in the streaming industry.

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