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Statistic
55% of Gen Z agree that they watch content that no one they know personally is interested in.
YouTube: Culture and Trends Report 2022
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Publish year:
2022

Report Methodology

Ipsos conducted a survey of individuals aged 18-24 on behalf of YouTube in May 2022. Participants came from U.S., U.K., AU, FR, DE, MX, IN, KOR, CAN, JP, BR, KSA, and EGY.

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