49% of brands plan to increase their investment in social commerce in 2022.
Forrester Consulting conducted the study on behalf of Shopify. The survey covered consumers and businesses in Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States. The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least $500,000 in annual online revenue.
The statistic matters because it highlights the growing importance of social commerce for brands. With almost half of them planning to increase investment, it signifies their recognition of the value and potential in leveraging social media platforms for selling products. This trend signifies a shift towards more online shopping experiences and underscores the need for brands to adapt to changing consumer behaviors.