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Home /
Report
Hubspot: The State of Marketing 2023
HubSpot surveyed over 1,200 marketers globally to gather insights on marketing trends.
Publish year:
2023
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Report's Top Statistics
29% of marketers use a website to attract and convert leads.
Hubspot: The State of Marketing 2023
Lead generation
Marketing
The most important metrics to measure a content strategy are sales (40% chose this answer), web traffic (32%), social engagement (30%), conversion rate (29%), social media audience growth (27%, lead generation (27%).
Hubspot: The State of Marketing 2023
Sales
Marketing
The top challenges facing marketers are: generating leads and traffic (19%), hiring top talent (18%), having to pivot strategy due to major events (17%), training your team (17%), and keeping up with trends (17%).
Hubspot: The State of Marketing 2023
Marketing
30% of marketers are currently creating content that reflects their brand’s values
Hubspot: The State of Marketing 2023
Content marketing
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