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Statistic
When pressed for time (under 15 minute), 59% of consumers prefer beautiful design, while 41% prefer simplicity
Adobe: Achieving Deliciousness -The State of Content
View Statistic Source, Methodology, And Link
Publish year:
2016

Report Methodology

Adobe asked 12,000 consumers in six countries around the world to answer how they spend their day with their devices, what kinds of information they find interesting, and what qualities they want in a company delivering content.

Why it Matters

This statistic matters because it highlights the importance of design in capturing consumer attention within a limited timeframe. It emphasizes that a visually appealing and aesthetically pleasing design can have a significant impact on consumers' choices, making it essential for businesses to prioritize design elements in their products or services to effectively engage and retain customers.

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