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Statistic
56.6% of people would give up animations if it meant a website would load faster.
Unbounce: Think Fast Page Speed Report
View Statistic Source, Methodology, And Link
Publish year:
2019

Report Methodology

The survey used both a consumer and a marketer survey. The consumer part targeted 750 users in the general population of the United States using Google’s publisher network and mobile app. The marketer part surveyed 395 marketers across dozens of industries about the importance of page speed to their online marketing campaigns.

Why it Matters

The statistic of 56.6% of people willing to sacrifice animations for faster website loading times indicates the growing impatience and demand for instantaneous access to information. This highlights the importance of optimizing web page performance to meet user expectations, as a slow loading website can lead to frustration, decreased user engagement, and potential loss of potential customers.

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