Join Statheap Pro

7 days free then $9/month

Search for statistics from high-quality sources with correct references. You'll save time and create content people trust.
  • Access the complete statistic library
  • See the full source of every statistic
  • View report methodology and date to assess quality
  • Save and view statistics for easy access
  • Try free for 7 days
  • Cancel your account with a click
Try for free
Already signed up?
Log in
Home /
Statistic
73.1% of consumers say they will wait 4 or more seconds before abandoning a page.
Unbounce: Think Fast Page Speed Report
View Statistic Source, Methodology, And Link
Publish year:
2019

Report Methodology

The survey used both a consumer and a marketer survey. The consumer part targeted 750 users in the general population of the United States using Google’s publisher network and mobile app. The marketer part surveyed 395 marketers across dozens of industries about the importance of page speed to their online marketing campaigns.

Why it Matters

The statistic of 73.1% of consumers being willing to wait 4 or more seconds before abandoning a page highlights the importance of website speed and responsiveness. It emphasizes that a fast-loading website is crucial for user engagement and retention. Businesses must prioritize optimizing their website performance to meet customer expectations and ensure a positive browsing experience.

View source (external link)

Like to save statistic:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Search For Any statistic

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Browse Related Industries

Website Speed
Creative industry
Downtime
Side hustle
No-Code
Conversion rate optimization

More Statistics

The study found no correlation between page loading speed (as measured by Alexa) and first page Google rankings.
Backlinko: Search Engine Ranking Study
Updated 2020
SEO
Web Design
41% of consumers stop viewing when content is too long or takes too long to load.
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
54% of global users prefer online experiences that are personal rather than generic.
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
70% of consumers prefer when companies use humor to be relateable
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
67 percent of consumers prefer when companies focus on what makes them authentic.
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
When pressed for time (under 15 minute), 59% of consumers prefer beautiful design, while 41% prefer simplicity
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
64% of people say it's important that content holds their attention
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
54% of people say it's important that content appeals to their design sensibilities
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
65% of people say it's important that content displays well on the device they're using.
Adobe: Achieving Deliciousness -The State of Content
2016
Web Design
The human brain can process entire images that the eye sees for as little as 13 milliseconds.
MIT: In the blink of an eye
2014
Web Design
42% of consumers will leave a website because of poor functionality.
Top Design Firms: Website Redesign Trends Survey
2021
Web Design
18% of consumers look at a website’s font styles when visiting their pages for the first time
Top Design Firms: Website Redesign Trends Survey
2021
Web Design
Blue (46%) and green (30%) are the top color preferences for consumers that visit business websites.
Top Design Firms: Website Redesign Trends Survey
2021
Web Design
38% of people look at a website’s page layout or navigational links when visiting a website for the first time.
Top Design Firms: Website Redesign Trends Survey
2021
Web Design
Photos/images (40%), color (39%), and videos (21%) were the top visual elements consumers appreciate in website design.
Top Design Firms: Website Redesign Trends Survey
2021
Web Design
50% of consumers believe that a website design is important to a company’s brand.
Top Design Firms: Website Redesign Trends Survey
2021
Web Design
14% of small businesses say low traffic is the number one website design challenge.
TopDesignFirms: Web Design For Small Businesses
2022
Web Design
86% of small businesses without a website plan to build one in the next few years.
TopDesignFirms: Web Design For Small Businesses
2022
Web Design
Low website traffic is the number one challenge companies face with their website, with 15% of respondents choosing this answer.
Web Design
The primary reason why companies build websites is to allow customers to make purchases online (20%) and showcase their products and services (20%)
TopDesignFirms: Web Design For Small Businesses
2022
Web Design
E-commerce
27% of small businesses still don't have a website.
TopDesignFirms: Web Design For Small Businesses
2022
Web Design
52.8% of people would give up video if it meant a website would load faster.
Unbounce: Think Fast Page Speed Report
2019
Web Design
56.6% of people would give up animations if it meant a website would load faster.
Unbounce: Think Fast Page Speed Report
2019
Web Design
36.8% of consumers are less likely to return to an e-commerce website that loads slower than expected.
Unbounce: Think Fast Page Speed Report
2019
Web Design
E-commerce
45.4% of consumers say they are less likely to make a purchase if an ecommerce site loads slower than expected.
Unbounce: Think Fast Page Speed Report
2019
Web Design
E-commerce
73.1% of consumers say they will wait 4 or more seconds before abandoning a page.
Unbounce: Think Fast Page Speed Report
2019
Web Design
Company
How it worksContactPrivacy
Help us out
Suggest a statisticReport broken links
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Statheap. All rights reserved
About me