52.8% of people would give up video if it meant a website would load faster.
The survey used both a consumer and a marketer survey. The consumer part targeted 750 users in the general population of the United States using Google’s publisher network and mobile app. The marketer part surveyed 395 marketers across dozens of industries about the importance of page speed to their online marketing campaigns.
The statistic matters because it highlights the extent to which people value efficiency and speed in their online experiences. It shows that over half of individuals prioritize faster website loading times over the enjoyment of watching videos online, which could have implications for website design and optimizing user experiences.
