45.4% of consumers say they are less likely to make a purchase if an ecommerce site loads slower than expected.
The survey used both a consumer and a marketer survey. The consumer part targeted 750 users in the general population of the United States using Google’s publisher network and mobile app. The marketer part surveyed 395 marketers across dozens of industries about the importance of page speed to their online marketing campaigns.
The statistic matters because it highlights the correlation between website loading speed and consumer behavior. With almost half of consumers admitting they are less inclined to make a purchase if a website is slow, businesses must prioritize optimizing their site speed to avoid potential revenue loss and provide a satisfactory online shopping experience.
