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Statistic
54% of global users prefer online experiences that are personal rather than generic.
Adobe: Achieving Deliciousness -The State of Content
View Statistic Source, Methodology, And Link
Publish year:
2016

Report Methodology

Adobe asked 12,000 consumers in six countries around the world to answer how they spend their day with their devices, what kinds of information they find interesting, and what qualities they want in a company delivering content.

Why it Matters

The statistic of 54% of global users preferring personalized online experiences highlights the growing demand for tailored content. This matters as it emphasizes the need for businesses to invest in customization and personalization strategies to enhance user engagement and ultimately drive customer satisfaction and loyalty. Failing to offer personalized experiences could result in losing valuable customers to competitors who prioritize individualized interactions.

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