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Statistic
Emails that were slightly to moderately positive or slightly to moderately negative received 10-15% more responses than emails that were completely neutral.
Boomerang: 7 Tips for Getting More Responses to Your Emails (With Data!)
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Publish year:
2016

Report Methodology

This report is based on data from Boomerang tests.

Why it Matters

The statistic highlights the importance of emotion and personalization in communication. It suggests that emails with a touch of positivity or negativity are more likely to elicit a response, indicating that adding some level of emotion can make a message more engaging and memorable for the recipient. This insight can be applied to various forms of written communication to enhance effectiveness and connectivity.

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